I am so excited to announce I have been working with My Babiie on a fantastic new range of buggies and travel systems.
My Babiie were great because they gave me freedom to design and make moodboards and be heavily involved in the whole process. These are the products I wish I had had when I had gone shopping. A lot of the travel systems and prams are all blue, black, navy and grey but there was nothing that expressed my personality.
I designed the buggies with my clothes in mind! Each one is inspired by colours and shades I really like wearing because I think it’s really important not to lose yourself when you become a parent but because I’d been a mum and tried and tested it all on myself and Belle I didn’t compromise on the safety aspect.
I made them small, foldable and practical as well as stylish. There are pockets for an iPhone and shopping carts for bags. You can pay up to £1,000 for a travel system but our full travel set is £299.99. Mums have got to be realistic about what they can afford but they still want to look good – so it’s nice to have ticked the boxes.
This is the first time I’ve ever done something like this but My Babiie let me bring my ethos and my mantras on board. It’s reminiscent of the way I live my life through my charity and all of the books I write. The whole idea about calling it Believe Buggies goes back to that idea of having self esteem and belief in you as an individual as well as a parent. When you’ve got those two things, you’ve got confidence and when you have that, you can do absolutely anything.
Even the most confident woman who might be running a team at work could have a child and loose her confidence. The spell of doubt can creep in, but I wanted to keep the faith and that’s what my collection conveys. The logo was born out of the same ethos – a butterfly for the girls and a swallow for the boys. That journey of the chrysalis growing into a butterfly. Having that freedom and knowing you’re OK to do this!